Elite coaching. Full support. One mission: help you perform when it matters.
LTA Master Performance Coach, and a former player. He has coached ATP and WTA players, and taken juniors to ITF and Tennis Europe titles.
The value is in the range. Knowing what to develop, and when, comes from having done every stage of it: under-10s learning to compete, players reaching the highest levels of European tennis, European title winners at under 12 and under 14, juniors taken through to the junior slams, and professionals on both tours.
Vision. Passion. Dedication.
Bollettieri in Florida, one of the best academies in the world. The Catalan Federation in Barcelona. Marbella before that. As a junior he moved wherever the tennis was, and the schooling moved with him: thirteen schools by the age of fourteen.
Not one of those thirteen was built to work alongside high-level sport. Something had to give, and at fourteen it was the schooling. He left to play full time.
When he stopped competing and moved into coaching, the ambition was specific: build the environment that did not exist for him, where everything a player needs sits on one site rather than scattered across a city.
He ran his own academy in Scotland and the regional performance programme for Tennis Scotland out of Glasgow. Then he came back to Tenerife, because the conditions here allow a player to train outdoors every day of the year, and built the thing properly: the courts, the surfaces, the gyms, and the school five steps from the court.
Former world number five in doubles, with fourteen ATP titles and the 2013 ATP Finals, won in London with Fernando Verdasco against the Bryan brothers. Born in Las Palmas, so the Canary Islands are home rather than a posting.
As performance director he owns the standard on court. He is here every weekday, morning and afternoon, leading sessions himself rather than watching from the side, and he takes the juniors towards their own ambitions with the competitive detail only someone who has lived at that level can teach.
Doubles, net play, and the business of actually winning matches are where he adds most value.
The coaches who run the daily sessions and carry each player’s plan from one week to the next.
Homegrown. Kenay arrived at Chayofa aged five and never really left, and Kris has coached him personally since he was ten.
He became one of the top junior players in Spain, reaching number four in the country for his age, in an age group he shared with Martín Landaluce and Rafael Jodar. He trained and competed with and against some of the best players in the world, and took a world ATP ranking in both singles and doubles at seventeen before deciding to move into coaching.
He has the academy in his blood, which is not something you can hire.
Every group trains with a physical coach as well as a tennis coach, and there is a physiotherapist on site rather than at the end of a phone.
Sport scientist with a master’s in sports training and performance, and a published researcher. He builds the physical programme from testing and load data rather than from habit, and he joined the academy in September 2026.
On site for treatment, screening and rehabilitation. Her job is getting players back on court properly rather than quickly, and spotting the thing that is about to become an injury before it does.
Group lessons, private coaching and the junior club programme, on the clay at Chayofa and on the hard courts at T3. Most of our full-time players started in one of these groups.
A coaching programme only works if everything around it does. These are the people a family actually deals with once the training is under way.
The one contact a family deals with for everything that is not the tennis, day or night. She also teaches the primary group, and she is our designated child protection delegate.
Every player is seen on court on day one and placed at their level. Mornings build the shot, afternoons put it under pressure. Players who are tired do not learn, they just survive.
Pick a week and we will tell you who is running it and what they are working on, before you book anything.